Tabytha Studebaker's Digital Corner

I recently brokered a significant partnership between the South Carolina Small Business Development Center (SC SBDC) and GVL Starts. This collaboration enhances client resource sharing and bolsters support for entrepreneurs. To promote this initiative, I developed a compelling slide deck and showcased it on LinkedIn, driving visibility and engagement.

As the team leader for my final project in the Digital Marketing course of my MBA program at Clemson University, I spearheaded a collaborative effort to enhance Scoops on Main’s marketing campaign. Our goal was to develop a more compelling strategy to attract customers and boost sales. Through innovative approaches and strategic insights, we aimed to drive significant growth for the business.

During my tenure as Vice President of Clemson University's Women in Business organization, I was invited by the College of Business to manage their Instagram account in celebration of International Women's Day. My objective was to raise awareness about this significant day and showcase the valuable initiatives and opportunities offered by Women in Business.

One of my initial marketing projects occurred during my internship with Darlene Elmer, a realtor in the Upstate. We developed a creative campaign titled "Cruella da Villa," a playful spin on Cruella de Vil. My responsibilities included capturing photos, producing videos, crafting hashtags, and leveraging social media to promote the campaign over several months.